What Is Product Enrichment? A Guide for E-commerce Brands

Product enrichment is the process of enhancing basic product data with additional attributes, descriptions, images, and metadata to improve discoverability and conversion rates.

Why Product Enrichment Matters

In the age of AI commerce, the quality of your product data directly impacts:

• Search rankings (both traditional and AI-powered)
• Conversion rates (detailed info reduces purchase hesitation)
• Return rates (accurate data sets correct expectations)
• AI discoverability (AI agents need structured data to recommend products)

Types of Product Enrichment

1. Attribute Enrichment

Adding structured data like dimensions, materials, colors, and specifications.

2. Semantic Enrichment

Creating rich descriptions that convey use cases, benefits, and target audiences.

3. Visual Enrichment

Enhancing product imagery with multiple angles, lifestyle shots, and detail views.

4. Taxonomy Enrichment

Properly categorizing products within hierarchical classification systems.

How PrismCommerce Enriches Products

Our AI-powered enrichment extracts and generates:

• 40+ product dimensions per item
• Semantic summaries for AI understanding
• Use case mapping for intent matching
• Visual attributes from image analysis

Want to see enrichment in action? Get a free audit of your catalog